Content Marketing Strategies For Dummies (For Dummies (Business & Personal Finance)) by Diamond Stephanie
Author:Diamond, Stephanie [Diamond, Stephanie]
Language: eng
Format: azw3
ISBN: 9781119154563
Publisher: Wiley
Published: 2015-12-20T16:00:00+00:00
With this information, you can begin to outline your content using the content plan worksheet. Note that you should complete a separate sheet for each persona.
You can download the content plan worksheet at www.dummies.com/extras/contentmarketingstrategies.
After you have completed the content plan worksheet, you are ready to fill in the editorial calendar that you choose in Chapter 13.
Focusing on Specialized Content
Before you leave the topic of content planning, you should know about several kinds of content that should be on your radar screen. These include pillar content, evergreen content, visual content, and viral content. Read on to see why you should keep them in mind when developing your content plan.
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